HOB Launches New B.O.O.K Program - 06/29/12
09:15 A.M. PT, June 29, 2012
Genesis Newsom, Marketing Assistant
(Paso Robles, CA) - Heritage Oaks Bank is supporting local schools by launching Banking On Our Kids (B.O.O.K.), a new consumer debit card rewards program available beginning July 1, 2012. Every time a B.O.O.K. VISA® debit card holder uses the card and signs for a purchase, Heritage Oaks Bank will donate $0.05 to the County Office of Education in the customer’s county.
"We are very excited to find a way to support our local schools in these challenging economic times,” said Joseph Stronks, senior operations officer and senior vice president for the bank. “What better way to give a little more funding to our children than by merely using a debit card-- something many of us do multiple times a day? This is a great way for anybody and everybody to easily provide additional resources to our schools," he concluded.
Heritage Oaks Bank partnered with FIS, the world’s largest provider of banking technology, and a leader in loyalty solutions, for this new education-focused debit rewards program. “Debit card rewards programs are designed to create consumer engagement and loyalty. Contributing to local schools is a fantastic reason to choose your Heritage Oaks Bank debit card for every purchase,” stated Bob Legters, senior vice president of FIS Loyalty Services.
Additional information about the B.O.O.K. program is available online at www.heritageoaksbank.com or in any of the bank’s 11 branches.
About Heritage Oaks Bank
Heritage Oaks Bank and its Santa Barbara division, Business First Bank, operate full service banking branches and loan production offices from Paso Robles to Oxnard. The Bank is designated as a Preferred Lender by the U.S. Small Business Administration and is the largest community bank headquartered on the Central Coast.
FIS (NYSE: FIS) is the world’s largest global provider dedicated to banking and payments technologies. With a long history deeply rooted in the financial services sector, FIS serves more than 14,000 institutions in over 100 countries. Headquartered in Jacksonville, Fla., FIS employs more than 33,000 people worldwide and holds leadership positions in payment processing and banking solutions, providing software, services and outsourcing of the technology that drives financial institutions. FIS is ranked 426 on the Fortune 500, is a member of Standard & Poor’s 500® Index and consistently holds a leading ranking in the annual FinTech 100 list. For more information about FIS, visit www.fisglobal.com.
Member Federal Deposit Insurance Corporation and Equal Housing Lender.